Turn cannabis field sales activity into visible retail execution.
Help your field team translate commercial priorities into consistent store-level action. RPM VIP Execution connects activation tools, material tracking and proof of execution so Canadian cannabis brands can understand what reached stores and what happened next.
A store visit can have different objectives: prepare an activation, deliver materials, verify a display or support retailer education. Start with the stores, actions and evidence that matter to your program. Clear expectations make field activity easier to coordinate and review.
Make execution visible
VIP Execution is designed for teams that need stronger activation control and photo-confirmed proof of execution. Review what happened, where and when, and how long an activation remained in place. Use those observations to guide follow-up and improve the next round of activity.
Keep materials connected to stores
RPM's inventory management capabilities track point-of-sale materials and displays through rep allotments and store deployment. Connect the physical assets supporting your launch with the locations and activity they are intended to support.
Choose the right level of support
VIP Execution provides a CRM-free starting point and includes VIP Launch Pad. Brands that also need retailer account management and a broader connected platform can explore VIP System. RPM Agency can support strategy, creative, production and logistics for the retail program.
Questions to help you evaluate the fit.
Does VIP Execution require replacing our CRM?
VIP Execution is positioned as a CRM-free field execution offering. We can review how it would fit your operating model and any existing tools during a demonstration.
Is this an outsourced sales-rep service?
This page describes tools and program support for field execution. If you need staffing or coverage services, discuss the territory and scope with RPM so we can establish what is available.
What should we bring to a demonstration?
A representative activation brief, your store coverage priorities and an example of the evidence or reporting you need. This helps us focus the conversation on a real field workflow.
How does retail activation fit in?
VIP Launch Pad connects branded launch content, retail staff education and engagement measurement. It is included in VIP Execution so activation and field follow-through can work together.
From your priorities to a practical demonstration
See how it fits your team.
Tell us about your stores, field workflow and current priorities. We’ll focus the conversation on the capabilities relevant to your business.