Cannabis retail activation, from launch to measurable insight.
Bring the physical and digital parts of a cannabis launch together. RPM VIP Launch Pad helps Canadian brands equip retail stores with launch materials, branded content and staff education, then make engagement visible as the program runs.
A launch involves more than delivering a display. Retail teams need clear product information, useful assets and a place to find support. VIP Launch Pad combines store kits, a branded launch site and Bottender training to help connect those parts of the experience.
Equip the people working in store
Retail staff education and accessible content help teams find the information they need during a launch. Build the program around factual product information, practical questions and the materials relevant to participating stores. Content and program requirements should be reviewed as part of your launch planning.
Connect creative and delivery
RPM Agency supports retail strategy, campaign creative, point-of-sale production, kitting and logistics. That work feeds the activation experience: define the target stores and success measures, produce the assets and coordinate deployment through one operating plan.
Learn from participation
Launch Pad connects brand administration, frontline support, engagement and executive measurement. Review the signals your program needs before launch and use the resulting visibility to identify where follow-up may help. Participation data provides useful context; it should not be treated as proof of incremental sales by itself.
Questions to help you evaluate the fit.
Who is VIP Launch Pad best suited to?
Cannabis brands with frequent launches that need consistent retailer reach, education and measurable engagement. A demonstration can help determine the scope of a first program.
Can RPM help with physical launch materials?
RPM Agency offers point-of-sale and display production, store kits, kitting and logistics. The specific materials, quantities and delivery requirements are scoped for each program.
How is Launch Pad different from Activation Network?
Launch Pad is a brand activation offering. RPM Activation Network is the retailer-facing platform for category activation, staff participation, performance intelligence and commercial programs.
What does a first conversation cover?
Your launch objective, intended stores, available content, timing and measurement needs. We can then demonstrate the relevant experience and discuss the work required.
From your priorities to a practical demonstration
See how it fits your team.
Tell us about your stores, field workflow and current priorities. We’ll focus the conversation on the capabilities relevant to your business.